Established in 2012, a team of Saudi designers decided to create their favourite pieces for the regional market. Quickly becoming one of the shoppers' best kept secrets. The brand became popular and the collections began to expand. We now offer shoes, leather goods, abayas, jewellery and more!
For our planet
We believe great fashion shouldn’t come with a compromise, be that style, price or impact. We’ve set ourselves targets to reduce the impact of our product, business and logistics, and we’re always looking for new ways to drive sustainability forward.