The most unique pieces around.


Established in 2012, a team of Saudi designers decided to create their favourite pieces for the regional market. Quickly becoming one of the shoppers' best kept secrets. The brand became popular and the collections began to expand. We now offer shoes, leather goods, abayas, jewellery and more!

easy exchange and returns!

We continually strive to make your experience with us as seamless as possible. We offer hassle-free delivery and returns (Ts&Cs and country exclusions apply).

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Ahead of the market

Find the latest trends with us first and in the best quality you can source. We strive to provide our customers with a platform which caters for the trendiest pieces with a twist!

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Customer Care

We’re not happy till you are. So we made sure to provide you with customer care advisors to answer your queries (on live chat, email, Instagram… you name it) – getting back to you asap in Arabic and English!

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For our planet


We believe great fashion shouldn’t come with a compromise, be that style, price or impact. We’ve set ourselves targets to reduce the impact of our product, business and logistics, and we’re always looking for new ways to drive sustainability forward.